Sweatpants and a messy bun?
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I’ll admit that when I think of copywriting, my original thoughts often wander to “copyright” which is a lot of legalese. Copywriting on the other hand is the act of writing copy or text for the purpose of marketing or advertising. You can do this for a product, business, person, opinion, or an idea. I explain it to those who question the profession like this: the words you read when you visit a website? The “About Us” the “Company History” the “Services” pages – those are all forms of copy to be written for clients. *Light bulb*
Now you may be saying to yourself, “plenty of people can write.” That’s quite true. But have you ever scoured the Internet and noticed just how poorly written some webpages are? And where there is a problem, one must create a solution. Mine?
Curly Q Media (Check it out. Become a client).
As a writer, especially when you’re writing for multiple businesses, you must be flexible with your words.
Flexibility in our words is often one area largely impacted by writer’s block.
So tell me: what words are tripping you up regularly? Share it in the comments below.
For me, it’s the word “said”. It’s so easy to use, especially when you’re quoting someone. But it’s boring, especially when you use it five times in a 500-word article. Trust me. The thesaurus, by the way, offers little assistance to this particular plight.
How do I push through overuse of words? Easy: I create my own thesaurus. Whenever I come a across a word that I feel I use too often, I open my notebook and I write it down. Then, I spend about 5-10 minutes brainstorming other ways to express the same thing. For instance:
Said (this is straight from my notebook, folks)
What is a word that you would really love to start using less?
One thing that paralyzed me as a writer, for years, was the idea of sharing my work.
That’s a lie.
One thing that paralyzes me about being a writer (present tense) is the idea of sharing my work.
There are those who say writer’s block is simply a matter of severe anxiety. In some instances, I fully agree. This is one of those instances. In fact, the idea of sharing my work with the general public can send me into such terror that writing itself becomes impossible. After all, what could I possibly write that everyone will love?
The answer? Nothing.
I will never write something that everyone in the whole entire world loves and agrees with. It doesn’t happen for the Poet Laureate and it sure as hell won’t happen for me.
And actually, while we’re going down this road, let’s clarify further.
Not only will some people hate my writing to begin with. Some people that start out loving my writing will come to despise it.
Heck, even you’ve been there. Perhaps not with me, but with another creative.
Think of, for instance, that new song on the radio. Gosh, it’s really catchy. Every time it comes on, you can’t help but sing along. Then, a month or so in, it starts to feel a little old. By month three, you swear that radio stations are tracking your movements and only playing the song when you get into your car. Gah! YOU HATE THIS DAMN SONG, TURN IT OFF!
The reality of writing anything, and then sharing it, is that you will encounter a fair amount of criticism. Some immediate. Some down the road. But hey! You did something a lot of people are far too terrified to ever do. That includes your critics.
Criticism is made worse by the internet. The anonymity that haters today can have is rivaled by… nothing.
Frankly, you shouldn’t give a flying bird about any of it.
Being a writer – being an artist – being someone who creates – is reliant upon your ability to kiss comfort goodbye and just make.
And that is something both beautiful and unique about artists of every kind. This is art, my friend. This isn’t rocket science or brain surgery. This isn’t perfection. There is no right or wrong answer. This is expression. This is beauty. There is never complete comfort in the unknown.
We kiss comfort goodbye the moment we choose to create.
Is your inability to write caused by a lack of known factors? An inability to know and control the outcome?
I’m here to tell you that, that will never happen. As an artist, as a writer, you must release the anxieties that follow sharing your work with others. In doing so, you may find that your writer’s block falls a bit by the wayside, too.
When I typed 1620 into Google, I was thinking in terms of the year. I had pictured corsets made of whale bone and gentlemen throwing their waist coats over a puddle for their lady friend to walk over. Romance. Chivalry. Historical. I can write about that. Here’s what I got:
I laughed. I actually backed out of the search and was prepared to type in something far more safe. Victorian, perhaps, where the strangest thing I would get would be an image of a house. Unfortunately, as a writer, you have to write about things outside your comfort zone in order to become better. I will probably never write a non-fiction book about cars. That doesn’t mean that I shouldn’t be able to write a few words about them. In fact, learning to write a few words about cars, even if I don’t write directly about them but rather, tie it in to my overall concept, is going to make me better. I find that when I’m writing only a handful of words (25, 50, 100) about things I don’t understand, I’m much more careful- each one counts.
Did I have any desire to do a writing exercise this morning wherein I had to create 50 words about the car pictured above? No. I wanted romance, damn it.
So I did both. I did something solid about cars – a sales pitch with a love angle. Exactly 50 words. No more. No less. Not great. Not terrible. You have to make a concept work for you. Be willing to think outside the box.
Now it’s your turn. Please feel free to share your 50 words in the comments. Trust me when I say that this not a judgmental space.
Just like first love, this car is strong, sturdy, and prepared to steal your heart. Recently restored, it is suited for collectors, first time owners or old souls. Relive your childhood or make memories to share with your children. Take it for a test drive today – you won’t regret it.
Allison Janda is a self-published author. She has three dogs, one of which acts more like a cat.