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Here’s what I hope you take away from this post: Marketing has power. And good marketing. Well. That has the power to inspire change. But here’s a secret about marketing that you won’t read often. You don’t have to know how to do it all. And I put that in italics because you need to let those words sink in. You don’t have to know how to do it all.
When was your last, "WTF was I thinking," moment?
What did it pertain to? Something at work? At home? A small, personal decision? A huge, potentially life-altering choice?
You probably made your decision with the best of intentions. It's not like the majority of us walk around, wondering how we can drive ourselves nuts for days or weeks on end. But maybe you weren't fully aware of how difficult the road to your goal would be. And the deeper into attaining your goal you get, the more you sometimes want to give it up.
You’re familiar with the throbbing headache that comes along with learning how to market.
There’s so much industry jargon!
And learning marketing terms can feel a lot like learning a new language.
You guys, I tried so hard to learn Italian. But shy of moving to Rome for a year, I don’t see it happening. Because language is hard.
But when it comes to getting people to notice your stuff (and you) online, you have to learn the (often unsexy) language of marketing. Because when you understand the terminology and what it means for your ads, you can generate better results.
Allison Janda is a self-published author. She has three dogs, one of which acts more like a cat.