Quantity. That's what all those influencers tell you is important when it comes to an email list.
They tout their numbers (which are in the thousands) and make you feel like you'll never catch up!
But the truth?
Is that it isn't about the size, sis.
Of your list, that is. *WINK!*
So what IS it about? Allow me to explain.
Your email list is your most important asset!
Here's all you need to know to grow your email list!
Without a big email list, your business won't survive!
Psh. Lies, sister!
Is your email list important? Yes.
Should it be part of your marketing strategy? Hell yes.
But will your email be less successful if it's sent out to a few dozen people instead of a few hundred—or a few thousand?
Here's the deal.
You are taught from a ripe young business ownership age that your email list is the lifeblood of your business.
People have built empires on the idea that, "this is how you massively grow your email list."
And it works because...fear.
You have been led to believe that without hundreds or thousands of people on your email list, your business won't survive.
That you can't successfully launch products or services.
But you're being lied to.
An email list has nothing to do with how many people are ON your list—and everything to do with how many people OPEN your emails (and click).
Here's what I mean by that.
Let's say you're a micro-influencer and you have a list of 3,000 people. Most of them signed up via your opt-in offer.
Your open rate sits at an admirable 21%. Meaning on average, 630 people on your list open your emails.
Of those, let's say you have a click through rate of 3%.
Meaning that when you tout that cool new product or service that is for sale, about 19 people click over to learn more. And maybe a few people buy it. We'll say 15% so maybe 3 people.
Now let's say you're newer to online business. And you have a small but mighty list of about 200 people.
You continuously scrub this list (that is—you delete people with low open rates) so while not exactly a powerhouse in numbers, your open rate is 84%. Because people on your list ACTUALLY CARE. You've curated it to be so.
Which means that roughly 160 people of your 200 open your email.
And you likely have a much higher click rate—say 40%.
Meaning about 60 people click on the link that goes to that new product or service you recently announced. If 15% of those people actually purchase on the fly, that's 9 people.
See what I'm saying?
So don't give up on your online business before you even get started.
Don't feel like unless you can substantially grow your email list with a killer offer and numerous discounts, and, and, and, that you're bound to fail.
Quality, my darlings. Over quantity.