​Is The Term "Ass" Appropriate When Speaking To Your Clients?

“I’m debating if I should share it as a kick ass list or a kick a$$ list” her chat message read. “What do you think?”
 
This client had spent several hours collecting websites that offered free stock photos. She really talks up the use of visuals in blogs and on social media—so this was going to be a free gift she offered when people signed up for her email list.
 
Only trouble was—what words should she use to name it?
 
And if you’re thinking, “What’s the big deal? Who cares?” We have a lot of work to do. But that’s a blog for another day.

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