Ladies, let's get brutally honest with one another.
When the foreplay is bad, we instantly create an exit plan.
And it might take you a minute (or ten) to get out of there—but damn it, you DO.
Now in the world of internet marketing, it's a lot easier to cut out when the foreplay sucks. All you have to do is hit that "X" in your internet browser and the offending site/email/offer is GONE FOREVER!
But what if I told you...YOU are the one sucking at business foreplay?
Bristle if you must, but then take a deep breath and heed the advice found in this video.
It's all about: Marketing Ladders!
A marketing ladder is how you approach SELLING in your business.
If you're like most people, you have some kind of freebie, also called an opt-in offer. This is a free good or service that you exchange with a prospect for their email address.
And as we all know, email lists are the lifeblood of your business.
But then what tends to happen is you take your customer from that free rung on your marketing ladder...into some random, large price point that makes them disappear from your website FOREVER!
Costing you a potential sale.
And you're pondering, "why in the heck is my webinar/digital course/super shiny thing NOT SELLING?!"
You're skipping dinner and dessert as you try to drag your date (aka: customer) to the back room where all the magic happens.
And sister? They aren't ready for it.
Don't get me wrong.
Your level of intelligence is unprecedented.
You are a God damn gift to your industry.
But your marketing ladder needs some work.
So instead of going from your freebie to a fist full of cash, consider adding a few more rungs between $0 and $100.
Maybe you create a downloadable template or an eBook for $9.
A mini course for $37.
And on and on and up and up until that high-priced offering? Doesn't look so damn intimidating.
Allow customers to dip their toes in and get to know you a little bit better.
And (like in dating) don't worry about attracting everyone.
Worry about attracting the RIGHT one.