Blandest message on the internet (that you're using right now)

You're guilty.

I'm guilty.

We're all guilty of this one!

Because most of us? Don't know any better when we're first starting out in business.

But the good news is that once you DO know better—AND you make the change?—it can help your conversions tremendously.

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Go sign up for three new email lists right now and see how many of them offer this snoozefest language once they capture your information.

Does that make you excited to check your email?

Or eager to open their messages?

Nope.

Maybe you'll do it once if they're offering a cool freebie opt-in.

But beyond that?

You're not eager to show up for them. 

But here's the thing: Many platforms allow you to CHANGE THAT LANGUAGE! And it's the smallest thing that can make a really big difference to your conversion rates. Because when your sign up message is original, it suggests that you're original. And subconsciously? The world is DESPERATE for originality. 

Small changes, my darlings. Can make a huge difference.