Because you know you deserve better. Only you don't know what better looks like, exactly.

When you find yourself working from home for a few days, you may have a thought creep up in your head: "I like this." But it's not just the fact that you can fill out your data report while Netflix plays in the background. Nor is it all dependent on the fact that you can wear sweatshirts and talk to your dog all day—though those may be heavily weighed factors.  

No. For you it might be the mere revelation that you've always known there was something better for you than a windowless office and a micromanaging boss named Ted whose only mission is to crush your work soul so that you don't ever feel good enough about yourself to take a different career path. 

For you it might be that you're finally seeing the light. What could be. ​

But no. Wait, you say. I've got bills to pay. I'm on track for a promotion this month and that extra $1200 a year is going to give my lifestyle a huge bump. 

And I get it. Because $1200 probably seems like a lot of money when you're making $2000 or $3000 a month sitting at a desk curled over a keyboard drinking cold coffee and praying no one sends you a meeting invite—because meetings. Almost makes it worth not spending that gorgeous first day of summer free to do outside as you please. If you had an extra $1200 each year you could probably forgive yourself for having to miss your son's assembly because it's at 3 PM and your boss won't let you leave early. That extra $1200 a year will really come in handy when you're busy scrunching another dentist/hair/nail appointment in after 5:30.

Hope you can smell the sarcasm because I'm slathering it on pretty thick. 

For most of us women—those companies we spend our entire lives trying to please would cut our job in a second if they felt they could save their own skin. I've worked for a lot of organizations in my professional life. And if I learned anything, it was that I was replaceable. It might be a small kick to their kidney to lose me—but my presence didn't make or break the CEO raking in another cool million that year. And when the job market has proven tumultuous, it becomes even more obvious who those big organizations look to save.

Hint—it isn't you. 

I don't know about you—but I think this mentality totally blows. It's exactly what is so wrong with the working world today. Loyalty to the workers has disappeared—but loyalty to the brand is still expected. 

Listen, sister. I don't have time for that shit. And neither do you. Why wait around for an extra $1200 a year when you can pick up an extra $1200 a month any old time you feel like it?

Now I know this isn't exactly an ideal time to start a business. But here's something you should know. In addition to me sharing that old line with you about the fact that there will NEVER be an ideal time to start a business, I'm also going to share that there is always a way to utilize your talents to help others in ways that don't feel totally tone deaf—or icky. Look at restaurants right now. People can't dine in—so your favorite eateries are offering text orders, curbside to-go, and delivery services. They are helping their customers and they are still making money and those customers are happy to give their money in exchange for comfort foods. That doesn't feel icky—it feels like a fresh approach!

And there are ways that you—through photography or writing or music or jewelry making or yoga or coaching or massage—can do the same even in trying times. We'll talk about that in the coming days.

Now. Building a small business is a labor of love. It takes the biggest fire under your ass you've ever felt burning. But if you're sitting at home working from a laptop right now and desperate to figure out a way to make this lifestyle more permanent while earning enough to not only survive but blow your existence out of the water. Well. That all starts with purchasing a URL. Which I know sounds hugely intimidating and impossible. But I'm convinced that once you realize how easy this step is, you might start to believe the next step is easy too. And the next one. And the one after that. 

So today, I'm teaching you how to purchase a URL. Which means you can start shedding the fear and uncertainty that comes with being employed by someone else—and start believing in your capable ass self. Because the world needs you. And it needs what you have to offer. 

Bottom line: you can't start your business without web real estate. That's a fact. In addition to Google Domains there are multiple other domain registration and hosting companies that would love to earn your business:
​

• Google Domains 
• Hover
• GoDaddy 
• Namevine
• iPower
• Dynadot
• Namecheap

Don't be afraid to take that first step. It's a small one but when you look back you'll recognize it as the point when your whole life started to change.