Avoid Burning Out Your Clients

Today's super sexy topic: List Segmentation! *cue confetti cannons*

So, in marketing, you are supposed to (I say supposed to because most of us don’t) segment your email list.. 

Which essentially  means you divide up your email lists based on your clients and their preferences. 

How?

Usually, it is based on how they come into your funnel. And most email providers (MailChimp and ConvertKit come to mind) allow you to add tags to subscribers automatically.


Do they sign up for your freebie Opt-in? Tag as “Freebie” or even “General.” This is your main list—the big Kahuna, the bread and butter. These people receive your “everyday” emails. 

You know, those weekly ones you send out highlighting the latest blog. Maybe there’s an occasional “PS: Buy my cool product” CTA at the end.

Did they pay for something? What was it? When they enter their email at checkout, tag with something like, “Webinar” or “Downloadable Template.”

These are the customers that receive information about products or services SIMILAR to what they’ve purchased from you in the past. Your buyers. The ones likely to make another purchase assuming they appreciate what you sold in the first place. 

List segmentation is something you want to do it based on your client, and your clients’ interests. 

Most people have a tendency to put everybody in the same list, they don't necessarily tag them. 

But then the problem is that when you start to grow your business you just have one big bulk email list. And everybody is getting every single email that you are sending out. 

Ultimately resulting in client burnout. 

People will unsubscribe from your list.

They will stop opening your emails. 

They will stop buying from you.

Which is essentially marketing suicide considering the golden goose egg that is your email list. 

So if there's one thing that I can stress to you—whether you’re getting started in business, or you're at a point in your business where you are ready to scale— is to have different lists.