You can’t wait for inspiration. You have to go after it with a club. ― Jack London
Truer words were never spoken.
Here we are – almost at a new year. I bet you’re making resolutions aren’t you? Or perhaps you’re just thinking of all those resolutions you made last year that you didn’t fulfill. You’re feeling like a bit fat failure. Next year you’ll be different. Next year things will happen that surround you with just the right circumstances.
There are very few writing assignments that make me shudder. Since the age of five, I’ve written short stories, newspaper columns, magazine articles, ad copy, photo captions and more. Despite this, I’m constantly a student. Frankly, you could master every rule in the English language but be a terrible writer. In my opinion, it isn’t how well you understand a language – it’s about continuously challenging yourself to use it differently.
I’ll admit that when I think of copywriting, my original thoughts often wander to “copyright” which is a lot of legalese. Copywriting on the other hand is the act of writing copy or text for the purpose of marketing or advertising. You can do this for a product, business, person, opinion, or an idea. I explain it to those who question the profession like this: the words you read when you visit a website? The “About Us” the “Company History” the “Services” pages – those are all forms of copy to be written for clients. *Light bulb*